In 2010, the security will offer partners additional opportunities for growth and provide them with solutions to solve customers’ complex business issues.
Under the enhanced programme, which will go into effect at the end of 2010, Symantec will put an increased focus on driving partner competence in key solutions areas and providing partners with more resources, tools, incentives and sales support.
Ramzi Itani, regional channel & alliance manager at Symantec Middle East and North Africa, says: “Symantec is committed to more deeply integrating partners in the Middle East into our business over the next year. Our goal is to provide partners with the products, programs and incentives to keep them engaged with Symantec. We anticipate our Partner Program enhancements will enable our partners to be more profitable with Symantec solutions, drive growth opportunities and deepen their investment in partnering with Symantec.”
Symantec is enhancing its partner programme to put a greater emphasis on rewarding partner capabilities and competence. Specialisations which recognise partners with a proven expertise in a particular area of business, will become the cornerstone of the Symantec Partner Programe.
Specialisations provide partners with the skills and experience required to deliver differentiated service to their customers. Partners achieve Specialisations by meeting certain requirements that deepen their knowledge and proficiency in a solution family. Symantec currently offers the following Specialisations: Endpoint Management, SMB, Data Loss Prevention (DLP), Foundational Enterprise Security and IT Compliance, with more to come in the near future.
The Symantec Partner Programme will continue with the existing partner levels, which include Registered, Silver, Gold and Platinum. Within the enhanced programme, specialisations will become essential to attaining partner levels.
As partners achieve Specialisations and deepen their expertise in Symantec solutions, Symantec will provide partners with additional resources to help drive their businesses in alignment with the market opportunities that Symantec has identified. Symantec will provide increased channel enablement tools to help partners increase their revenue around Symantec solutions and deliver more value to their customers.
To recognise partners’ investment and expertise, the programme will provide exclusive benefits to specialised partners that will help increase their competitive advantage, improve recognition by customers and drive more revenue. Specialised partners will have greater access to Symantec sales and technical resources as well as financial incentives that will help accelerate the sales cycle. In turn, Symantec can bring new customer solutions to market faster with support from qualified partners who have competencies in the respective solution family.
The programme enhancements will go into effect in late 2010 with Symantec with partners expected to begin the process of achieving specialisations that are relevant to their business.
Itani explains that the vision of Symantec’s global channel programme is to offer opportunities for predictable, profitable growth for partner in the Middle East and to enable them to deliver solutions and services that protect customers’ most critical information. “As specialisations become central to our program, partners will find even more opportunities to differentiate themselves and deepen their expertise in Symantec solutions and services,” he says. “Symantec will deliver several new tools and resources over the next few months to help partners in the Middle East maximise sales opportunities and accelerate profitability in the new model.”
Symantec has announced its channel strategy and vision, including planned enhancements to the Symantec Partner Programme focused on helping partners differentiate their businesses, maximise sales opportunities and accelerate profitability.
