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Cambium Networks ramps up channel play

Cambium Networks aims at recruiting heavily into the channel market by looking at new partners and customers  with the launch of its ePMP platform.cambium networks lr

“We are focused on a completely different market set where we have traditionally played in the high end point-to-point and point-to-multipoint space. We will be launching some new products in November. The channel needs to keep an eye on that. That’s going to bring in some new point to point products which we believe will really revolutionise the point-to-point market,” said Graham Owen, MEA Regional Sales Director, Cambium Networks.

The company is currently focused on developing new products and at the week-long ICT event, it showcased the new ePMP platform, which is the new low cost point-to-multipoint solution from the company. Owen says it is an innovative product because it uses GPS synchronization on its play station “This is key when you are doing multipoint deployment in high interference environment. Spectrum is a major commodity in the world in the wireless space and to be able to reuse Spectrum utilizing the GPS technology is very important to our customers,” adds Owen.

The company is excited about 2014 as it sees a huge growth potential in the Middle East and Africa region. He further says, “We will also be launching an additional point-to-multipoint platform, which will be focused into the service provider market. We are launching a new 3.5 Ghz product, at the end of the year.”

Cambium Networks provides broadband wireless infrastructure solutions to service providers, industrial markets and enterprises globally. Last year, the company has shifted its focus to developing new products such as the ePMP platform.

“We have signed up with Prologix as our new distribution partner in September to launch the ePMP platform. The partnership is moving along great, we have inventory on ground, focused sales team, roadshows coming up. We plan to do a lot more training towards the end of the year,” Owen explains.

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