Vendor focus

Outlook 2012, Socially mobile

The surge in sales of smartphones and tablets is driving demand for accessories as well as wireless routers. From vendors of these products we expect to see more activity than what we have seen in the past two years including more offers, more product introductions and more aggressive pricing. Vendors are expected to take advantage of what looks like a promising year ahead.

With new emerging product categories as well as expansion of product portfolios, a more unique channel strategy and go to market approach is required. Specialist retailers, first to market and category management will be much more relevant in 2012 and there will be more demand on resources and investment in the channel.

Saudi Arabia, Kuwait, South Africa and UAE are expected to be high growth countries in the next year. Amongst products, mobility accessories, wireless routers, surge, power and AV cables will be the categories with primary focus. The launch of iPhone 4S in December 2011, iPad 2 and Samsung’s range of tablets is expected to drive demand for related accessories into 2012.

The surge in sales of smartphones and tablets is driving demand for accessories as well as wireless routers. From vendors of these products we expect to see more activity than what we have seen in the past two years including more offers, more product introductions and more aggressive pricing. Vendors are expected to take advantage of what looks like a promising year ahead.

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