Huawei Enterprise recently held its first regional partner summit in Dubai welcoming various members of its Middle East and Pakistan partner community.
At the event, the information and communications technology (ICT) solutions provider shared its vision for future growth and welcomed several new partners to its community of value added partners and distributors.
Partners were given a sneak preview of some of Huawei’s leading edge solutions in action in a new state-of-the-art demonstration facility. The event was headed by Dong Wu, VP, Huawei Enterprise, Middle East who delivered the welcome note.
Wu said, “This event is an effort to stay connected with our valuable partners in the region. As our regional channel programme grows in momentum, a gathering like this reminds our partners that Huawei is keen to forge hands-on partnerships with them that not only widen their portfolios of products but also provide the local resources and support they need to grow their businesses.”
Dong Wu’s opening speech highlighted some major achievements that the company has recorded in the region over the past year. He emphasised the rapid progress Huawei Enterprise Business has made since launching in 2010, and stressed the unique importance of its channel partner network to its success.
“Partner feedback at the summit reinforced our strategy of tailoring our approach to meet the needs of reseller partners in different vertical industries and local markets. We carefully qualify partners into defined categories, enabling them to complement each other for optimal business growth without competitive overlaps, and summit attendees were reassured by this approach to working with multiple partners covering the same region. Even if you have the most rigorous and defined partner framework in the industry, you will get nowhere if your products don’t deliver. Innovation is of critical importance, and partners welcomed the opportunity to see Huawei’s technology in action at our new demonstration facility, with many promising to come back with their customers for a closer look,” Wu said post the event.
The partner summit also provided Huawei with the opportunity to welcome Secureway Network Distributors, a specialist value added distributor with an extensive presence across the Middle East, to its regional channel partner programme.
According to Huawei, the company’s channel partners include distributors; value added partners (VAPs) and tier-two resellers, with a growing community of distributors and partners in seven countries across the Middle East region. Huawei Enterprise’s channel strategy in the region is to build strong relationships with a core community of trusted partners, representatives said. //