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Women of the channel- The builder

Houyem Zid, sales and purchasing manager at Goodram Middle East (GME Distribution)

“I started my professional life in France working as a reporter and freelance journalist. Coming to Dubai changed all my career expectations as I took on the challenge of joining the IT sector. I began my IT career with Goodram as a sales executive for North Africa. I was then promoted to channel manager and recently to a sales and purchasing manager,” says Zid.

According to Zid, her key strength lies in her motivation. “I am a self driven and ambitious individual and would best describe myself as a territory start-up builder with good cost negotiation skills, sharing my experience and advice with the sales team to assure better cost management for my company,” she says.

Ready to take on any challenge, Zid enjoys the competitive and demanding nature of her job role that primarily requires her to establish a steady demand for new and often unknown brands.

“I thoroughly enjoy the rush of feeling when I have convinced a new set of distributor, retailers or resellers to use a totally unknown brand,” Zid adds. She says that these visible positive results amd recogniton of her efforts drives her even further.

She also believes that  the largest challenge that the IT channel today faces is associated with a lack of awareness. “IT business decisions as mostly  driven by prices and not by quality making it difficult for us to develop the business with and for our partners,” Zid says. This, she believes can be tackled by developing strong education and training initiatives for the channel.

Zid aspires to be like Jonathan Gadalla, director at GME Distribution who began his career as a humble sales person and nearly a decade later is shareholder of a well-reputed IT company.

She concludes that the key to success is ‘to believe that you can bring success to you and your company, while learning from your superiors to refine and develop your skills.’

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