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Women of the channel- The energiser

Zeina Ahmed, commercial channel and business development manager, HP IPG, MEMA

“I remember thinking back in the day that I wanted to leave a mark in the world, I wanted to be a part of something really special, so I joined HP with that goal in mind, and I have never looked back,” says Ahmed.

Ahmed joined HP Middle East in 2004 as a sales specialist for supplies in HP Middle East’s Imaging and Printing Group (IPG). Following a successful seven years in her regional role she was then promoted to her current role spanning the entire Middle East, Mediterranean and Africa region (MEMA).

She adds that her performance in her role at HP IPG is perhaps driven by the fact that the results of her efforts are easily visible.

“Seeing the results of hard work makes me feel great especially when a big initiative is launched through the channel or an HP channel program is taken up by other members of the channel. It is incredibly satisfying to know that your hard work is making a difference, here in the UAE and across the Middle East,” Ahmed says.

Ahmed believes the very nature of working in the channel often leads one to neglect pursuing a healthy personal lifestyle. “Of course, it is very important for women who want to succeed in the workplace to spend significant time on their work, but a healthy personal lifestyle is also critical to a woman’s career ambition. This is why time management and the ability to prioritise are key to one’s ability to succeed in the industry,” she explains.

Her exuberant enthusiasm both in her professional and personal life keeps her motivated and fulfilled.

Her ability to adapt and settle into various teams is her key strength, she believes.

She adds that if not in the channel she would probably pursue a career in lifestyle management or even the fitness industry for her aspiration is rooted on making a difference to people’s lives.

“However HP is striving to achieve that goal every day, so I’ve never felt like I missed out on anything there. HP is such an amazing family to be a part of; where you really feel like you’re contributing to the future of information technology,” she says.

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