It could be a make or break first quarter for many businesses in the New Year. For the IT channel, likewise, this could be a testing time as they grapple with slowing sales and a need for inspiration. This is a time that they really need the support from vendors but many vendors themselves are looking a bit stretched with less than satisfying financial results over the year. Unchartered waters ahead could be best negotiated with focusing as much attention to market trends, to try and understand what is likely to sell more. Quite likely, buyers will try and make more informed choices this year based on features and based on what they really need, more than ever before.
2009 could be a make or break year for many businesses