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Promise Technology appoints Musallam Trading as MENA distributor

Promise Technology has announced its appointment of Musallam Trading as a distributor of its storage solutions for the Middle East and North Africa (MENA).

Promise is expanding its presence in the region and Musallam Trading will help market Promise’s solutions to channel customers in addition to providing a technical team to assist customers with product demonstrations and after-sales support.

Promise is a developer of storage solutions for the cloud/IT, video surveillance and rich media markets.

Musallam Trading is a Value Added Distributor who has experience in a range of vertical markets, including CCTV, media and entertainment, cloud and data centres.

“We are excited to enter into an agreement with a global leader like Promise to bring the best IT storage solutions to the market,” Omar Musallam, Director, Musallam Trading, said. “Storage is a critical factor in today’s business world, and there is a need for reliable and robust storage solutions in huge markets like the Middle East and North Africa. We believe the line of Promise’s storage solutions, including fully redundant SAS/SATA RAID subsystems, will help address the demand.”

John van den Elzen, Managing Director, Promise Technology EMEA, said, “The Middle East and North Africa are dynamic markets and the agreement between Musallam Trading and Promise will open new opportunities for both companies as part of a mutually beneficial partnership. With Promise recently opening a new regional office in Dubai, we believe the partnership with Musallam Trading is an important step to becoming the leading provider of storage solutions for vertical markets throughout the region.”

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