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Accenture named exclusive digital transformation partner of GITEX

L to R: Omar Boulos, Regional Managing Director, Accenture, the Middle East and North Africa; and HE Helal Saeed Almarri, Director General, Department of Tourism and Commerce Marketing and Dubai World Trade Centre Authority
L to R: Omar Boulos, Regional Managing Director, Accenture, the Middle East and North Africa; and HE Helal Saeed Almarri, Director General, Department of Tourism and Commerce Marketing and Dubai World Trade Centre Authority

Accenture has signed a three-year agreement with the Dubai World Trade Centre to become the exclusive digital transformation partner of GITEX Technology Week.

Under the agreement, Accenture will team up with the event organisers, DWTC, on a broad mission to deliver compelling, industry-leading insights on how digital technology and the Internet of Things (IoT) is transforming businesses and governments in the region, as well as globally. It will unveil the Middle East findings of its flagship Technology Vision research programme and help facilitate a ‘digital discussion’ through social media wall installations at this year’s event.

HE Helal Saeed Almarri, Director General, Department of Tourism and Commerce Marketing and Dubai World Trade Centre Authority, said, “The Internet of Things era presents bold new opportunities for organisations across the region to deliver value through real-time insights of business processes, employees, and customer experiences. In line with the GITEX theme of ‘The Internet Future of Everything,’ the Dubai World Trade Centre welcomes Accenture as the Exclusive Digital Transformation Partner to help set the region’s agenda in guiding the digitisation processes and innovation agendas for organisations across all sizes and verticals.  “

Omar Boulos, Regional Managing Director, Accenture, Middle East and North Africa, said, “Digital transformation can boost competitiveness and economic growth, and our research shows that unlocking this potential can add trillions to the GDP of top global economies. This region’s appetite for innovation makes it uniquely positioned to take advantage of the digital opportunity and we’re delighted to be at the heart of this conversation at GITEX.”

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