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Acer names new regional director

Acer Group announces today that Giuseppe Mastandrea is appointed as the new Regional Director of META area that includes Middle East, Turkey and Africa. The role will include the responsibility for all Acer Group’s Brands: Acer, E-Machines, Gateway and Packard bell.

Mastandrea will lead the Region to continue increasing the prominence and market share: he is well-suited to this role, based on his achievements for Acer and Packard Bell brands in the past years in Italy, France, Poland and Turkey.  After Gateway and Packard Bell acquisition in 2007, he was part of the Global Marketing and Branding team in charge of the Multibrand Strategy development and implementation.

Mastandrea’s significant accomplishments in Acer have recognized a solid business knowledge to continue building a strong brand in the META Region.

Acer Group has greatly performed during the past years and is currently No. 2 on mobile segment worldwide: not only contributed to the transformation of PCs into commodities but, above all, it has been able to interpret this changeover facing the market needs always adapting its organization according to new business demand.

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