Logicom joins the company’s strategic network of Middle East and North African distributors to effectively cover growing demand in the region. The company will be supporting the full range of Adobe products to ensure availability for business users and retail outlets.
“During the past year, we have been carefully reviewing our distribution strategy to ensure that we understand the needs of channel partners and customers, and have the ability to deliver products efficiently and effectively across the Middle East and North Africa,” says Abdallah Saqqa, GM, Adobe Systems Middle East. “Given the breadth and diversity of the market, we need to be confident that the right channels are in place to make Adobe software and support available to everyone who can benefit from its functionality. We’re pleased to welcome Logicom to our distributor network and look forward to a successful partnership.”
Nicholas Argyrides, GM at Logicom adds that: “The Middle East’s appetite for technology investment continues to grow and provides opportunities for IT companies in the region. Logicom is delighted to join the Adobe network as an authorised distributor, adding another global brand to our portfolio. We have been operational in this region for more than 10 years, and bring a wealth of local experience, IT expertise and geographical reach to this strategic partnership.”
Adobe Systems has announced that Logicom, a value-added IT distribution firm in the Middle East, has been appointed as the authorised Adobe distributor.