A key element of this strategy is to strengthen its offerings as a holistic solutions provider. In this regard, the company has announced its appointment as the KSA telecom provider, STC Business’ distributor in the country at GITEX 2016.
Asim AlJammaz, Vice President, AlJammaz Distribution says, “Our partnership with STC will open up immense opportunities for IT resellers in the market. Partners will be able to go and sell STC services, which will also provide better margins.
“Market dynamics are evolving at an exponential rate. Years ago, we saw the market evolution being driven by consumer products such as through smartphones and tablets. Business products had a longer life-cycle than technologies in the B2B business. But today, technologies are transforming at a rapid pace.”
According to AlJammaz, digital transformation is the single-most important objective that organisations need to achieve today. There are several elements that need to change when going through the digital journey. The digital era includes more cloud services and connectivity.
He adds, “The way we are going to do business in the next four to five years will be completely different to what we are doing today. We are trying to enable and help IT resellers to maximise the opportunities the digital era brings on board.”
Today, the distributor’s portfolio boasts a selection of global vendors such as Cisco, Dell EMC and newly-added, STC Business, offering solutions across the spectrum.
AlJammaz adds, “Key executives from vendors and partners attend GITEX, making it one of the top three shows for us in the world. It is great to see the exhibition maintain the momentum of the IT industry.”
Over the coming months, partners can look forward to important announcements from the distributor.