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Aruba expands EMEA channel programme

Osama AlHaj-Eisa, Channel Director, Middle East & Turkey, Aruba Networks
Osama AlHaj-Eisa, Channel Director, Middle East & Turkey, Aruba Networks

Aruba Networks has announced that it is expanding its EMEA Aruba PartnerEdge Programme to address the needs of small to mid-sized enterprises (SME) and the channel partners that serve them.

Aruba has recently introduced 802.11ac products designed for the SME, a variety of new programmes, promotions and SME enablement support, as well as a focused SME competence centre in Cork, Ireland.

The competency centre will focus on supporting partners to sell Aruba’s cloud-based central solution and Instant Access points.

“The traction we’ve experienced with Aruba Instant, as well as the significant number of partners recruited over the last few months, indicates that Aruba solutions are quickly becoming the wireless infrastructure of choice for SMEs,” said Karl Soderlund, Vice President, Worldwide Channels, Aruba Networks.

“Hundreds of partners are enjoying excellent growth with the Aruba SME portfolio and the demand for covering the market is increasing,” Osama AlHaj-Eisa, Channel Director, Middle East & Turkey, Aruba Networks, said. “With the centralised SME competence centre Aruba provides a single, consistent and easy to reach support centre for our existing and the new to be recruited partners. The competency centre caters for local language support via phone, email, online chat and other online services.”

With its Aruba PartnerEdge Program as a foundation, Aruba is adding an SME website, online training, promotions and sales enablement support for the SME market to ensure that new partners can quickly ramp and develop solutions expertise.

Each partner will go through a 90-day onboarding cycle that includes Aruba Partner portal access and, support from an Inside Channel Account Manager and Inside Channel SE, and demo equipment offers.

In addition, a number of promotions have been designed specifically for the SME channel. Aruba will offer SME customers a $50 Aruba Central introductory price.

A devoted SME channel team, based in Aruba’s Cork, Ireland office as well as in the Middle East, will focus on the SME channel particularly in the areas of partner recruitment, enablement and demand generation.

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