Avaya is strengthening its presence in Saudi Arabia with the opening of a new office in Jeddah. The move comes as the company witnesses burgeoning customer demand for its business collaboration systems, software and services. The Jeddah office will serve Avaya’s customer base in the city and nearby areas, as well as cater to the needs of its local partners by meeting increased customer demand.
Present at the inauguration of the new office, Michael Bayer, EMEA President at Avaya, reiterated the company’s commitment and support to its stakeholders in the Kingdom. “Saudi Arabia remains a key market for Avaya, and expanding our presence to one of the major cities in the Kingdom reinforces our local support to customers as well as partners. Saudi Arabia remains a strong driver and an example of the wider regional IT market. With the convergence of telecommunications and media as the main drives of ICT growth, Avaya is committed to support this change and growth by enabling organizations in all sectors benefits from world-class collaboration solutions,” he said.
‘The government is playing a critical role in developing the country’s ICT sector and boosting the overall economic growth. As they embark on the liberalization of the ICT sector to enable changes in communication technologies encouraging the growth of new services, Avaya see’s tremendous opportunity to support the initiative with our world class communications and collaboration solutions. We are also investing in local talent to help us identify and crack new opportunities and expand our regional customer base,” added Bayer.
Avaya recently launched the Avaya Flare® in Saudi Arabia. Avaya Flare is the industry’s first, next-generation user experience that delivers unique collaboration capabilities across video, voice and text. The new solutions, which range from personal desktop to multi-screen room systems, make high definition, low bandwidth video collaboration accessible for more employees in more enterprises at one-third the cost, using significantly less bandwidth than competing solutions.
Avaya is bringing the capability of making video calls and conferencing as easy as making a telephone call by using the same platform for both, within the grasp of large and small organisations in Saudi Arabia. Businesses can integrate real-time video into their IT infrastructure for better control of costs, quality of service, administration and management.