Bing slips, Google inches ahead in search war

As the search wars continue, new numbers are in showing that Microsoft's Bing slipped while Google inched further ahead last month.

Google's search accounted for 71.08% of all U.S. searches conducted between September and October, said the Internet monitoring firm Hitwise. That's a 1% market share increase for Google, Hitwise reported late.

Google's latest search rival, Bing, didn't have as good a month, though. Unveiled in June , Bing slipped 5%, going from 9.48% in September to 8.96% of the market early in October. Holding in second place, Yahoo Search dropped 3%, going from 16.96% to 16.38%.

Fourth-place , which hasn't shown up in much, if any, of the rivalry hoopla, showed the biggest increase. rose from 2.37% to 2.56%, an 8% increase in share.

Hitwise's latest numbers are the second set of figures from an analyst firm noting that Bing took its first slip in September.

Last week, Web metrics firm Net Applications reported that Bing had its first slide in September, since entering the market. Net Applications said Bing's share of the global search engine market slipped from 3.52% in August to 3.39% in September. But it also showed Google dipping slightly between August and September, from 83.33% to 83.13%.

Both Hitwise and Net Applications show a slow in what had been Bing's growing momentum. A few weeks ago, comScore Inc. said it had found that Bing increased its share between July and August from 4.5% to 9.3%.

The Nielsen Co. also said last month that it found Bing's share grew by 22.1% between July and August .

Analysts have said such back and forth in momentum is typical of a big market battle between big companies.

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