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Brightpoint to distribute Microsoft Windows Phone

(Left to right) Hannu Rouppa, Senior VP, Middle East and Africa, Brightpoint Middle East and Gustavo Fuchs, Microsoft Mobility Director, Middle East and Africa

Microsoft Middle East and Africa announced its partnership with global wireless distributor Brightpoint Middle East to bring Windows Phone devices to the Middle East and Africa region. Microsoft and its Smartphone partners have worked closely together to create a different kind of phone with new experiences that bring together what people care about most.

 

“Smartphone growth is fuelling the worldwide mobile phone market and Windows Phone is poised to lead this trend. In fact, IDC recently projected that Windows Phone will have the second largest share of the Smartphone market by 2015,” said Gustavo Fuchs, Microsoft Mobility Director, Middle East and Africa. “We are seeing huge Smartphone growth in the region and this is expected to continue with a prediction of 38 percent year on year growth for 2012. The launch of the Windows Phone Online Shop will help fuel the appetite of consumers in the region.”  

 

“We are happy to strengthen further our long term relationship with Microsoft in support of their Windows Phone offering,” said Anurag Gupta, President of Brightpoint Europe, Middle East and Africa. “Our expertise in offering e-commerce and supply chain solutions will enable consumers across Middle East and Africa to purchase Windows Phone devices online to be delivered to their doorstep. We will continue to invest and expand our portfolio of services and footprint in the Middle East and Africa region.”

 

Planning to launch later this year the Windows Phone Online Shop will be an e-commerce website that allows consumers from all over the region to purchase Windows Phone devices for the first time. The Windows Phone Online Shop will offer a centralised destination for consumers across the region to purchase a variety of the latest sleek form factors from various manufacturers of Windows Phone devices, to be delivered to their doorstep.

 

The Windows Phone Online Shop will be available in English, French, Arabic and Turkish and will include many features to optimise the browsing and shopping experience. In addition to buying Windows Phone units online, visitors will be able to compare different models, read reviews, and watch demo videos to get a good understanding of the product range.  The site’s integrated social media platform will bring people together by letting them make recommendations and share their activities with friends, family and colleagues. Individual country access to the Windows Phone Online Shop will be rolled out with the first launch set to take place later this year.

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