Brocade today announced the appointment of Regan McGrath as vice president of global channel sales and marketing, taking over the role from Barbara Spicek. The appointment is one of several changes in Brocade’s sales leadership team, designed to align sales leadership with growth opportunities, create operational efficiencies and increase enterprise agility, it was reported. The internal restructuring comes at a time when Brocade is driving the adoption of Ethernet fabric technology and innovative networking solutions globally and here in the Middle East.
The newly appointed executives have been assigned the task of cementing channel partnerships, spearheading channel enablement programs and driving growth in key regions and business areas, the company said. The leaders were promoted from within the company, facilitating immediate collaboration and integration among the teams.
McGrath is the former vice president of sales for the Americas region with over 25 years of IT industry experience working with end users, OEMs and channel sales markets. In his current role, he will oversee Brocade’s global channel programs with a special focus on the campus LAN business which traditionally has not seen innovation for many years until Brocade unveiled the company’s vision for The Effortless Network and introduced Brocade HyperEdge technology, the company added. The technology is designed to deliver new levels of automation and simplification of the campus LAN lifecycle—with significant cost savings and investment protection.
Barbara Spicek, who has handed over the reins to McGrath will return to her native Germany and oversee the company’s Europe, Middle-East and Africa (EMEA) OEM business unit. Tom Ellery, formerly vice president of sales for Enterprise LAN, will step into the role previously held by McGrath.
The other senior-level executive appointments include Phil O’Reilly, formerly vice president of Integrated Marketing who has now assumed the post of vice president of sales, ethernet fabrics. He has been given the responsibility of advancing Brocade’s leadership position among enterprise data centre and service provider customers, it was announced. In addition, Charlie Foo, formerly senior director of the Brocade Partner Business Group for Asia Pacific (APAC), has been named vice president of the APAC region and will be based in Singapore.
“As we continue to advance towards a channel-led sales model to grow Ethernet market share globally, we need strong sales leadership with experience in all aspects of the sales cycle and go-to-market strategies to fully capitalise on growth opportunities within service provider, campus LAN, enterprise data centre and storage networking environments,” said Ian Whiting, senior vice president of worldwide sales at Brocade. “Regan, Phil, Charlie and Tom represent the ‘best of the best’ within our sales organisation. I am fully confident in this leadership team’s ability to position Brocade well for success in the near term and beyond.”