Canon Middle East is strengthening its channel network with the addition of a new strategic partner in Lebanon, the company has announced.
In partnership with PrintKom, a print solutions provider, Canon is consolidating its channel strategy in the Levant region, and is focusing on growing its market share in the thriving graphic arts industry in Lebanon, representatives said.
“The graphic arts sector in Lebanon is a highly competitive industry. Their success is anchored on delivering quality print solutions which Canon can address through its range of market-leading printing machines,” said Naoshi Yamada, deputy MD, Canon Middle East. “We’re delighted to partner with Printkom which is an established and active player in the industry, and so will be a valuable partner in our strategy to dominate in this market.”
Canon’s Professional Print solutions are currently being distributed by Image Systems, which over the years has built a strong presence in the corporate reprographic departments (CRD) segment in Lebanon. The appointment of PrintKom as an additional distributor will be dedicated for the graphics arts industry targeted towards graphics arts clients, such as pre-press departments, printing and publication houses, as well as creative agencies, the company said.
“With this partnership, we are affirming our commitment to the printing business in Lebanon. We have seen how it has grown, despite challenging business conditions, and we will support its continued development with Canon’s cutting-edge print solutions catered to the robust graphic arts industry,” added Toros Kanekourian, GM, PrintKom.