Canon Middle East held its 2013 Partner Conference at Fairmont The Palm in Dubai under the theme ‘Steering to Our Vision’. It discussed opportunities to create value in the market through diversifying the innovative product offering, focusing on managed print services (MPS) and enhancing online activities.
The three-day conference brought together over 100 partners from 45 countries in the Middle East, North, West and East Africa region and presented a platform to unveil Canon’s business strategies, objectives and latest innovations for 2014. A series of presentations and forums were held to focus on key areas including defining product segments, sharing best practices and opportunities to capitalise on increased demand for imaging innovation and connectivity.
Anurag Agrawal, Managing Director, Canon Middle East said, “Our annual partner conference is one of the most important events for Canon Middle East as we strengthen our efforts towards driving mutual business success, and ultimately work towards better serving our customers.”
“Canon will continue to focus on regional growth, and aims to increase our market share through diversifying the product offering and meeting the demands of fast growth businesses. This will be led by investments in our core strengths of enabling increased connectivity, cross media imaging, managed print services and the most innovative technology. We will also build on previous investments covering colour and mid-high segment products and driving efficiency in after-market sales.”
A highlight of the conference was the 2013 Performance Awards to recognise the efforts by the partners of Canon Middle East to drive business success throughout the region. A gala evening was held to present the President’s award and celebrate top performing partners across Current Business, New Business, Emerging Geographies, Mid High Colour segment and After Market Business.
Agrawal added, “We are thankful to our partners for their invaluable contributions towards reaffirming Canon’s reputation as a leading global provider of imaging solutions. Canon reaches its customers directly through this strong partner network and will continue to deliver continuous innovation at home and in the workplace.”
According to the company, one of its key drivers for market penetration is enhanced digital marketing as it looks to capitalise on the growth in internet users in MENA, and industry projections expect the value of mobile commerce could reach US $4.9 billion by 2015.
MPS is also a key growth sector for Canon owing to its position among the top providers of printing solutions in the region, says the company. Canon Emirates, a subsidiary company in the UAE, has set the benchmark for managed print solutions in the region by highlighting the benefits to customers, according to the company.