Canon Middle East, announced it is assuming responsibility over operations in East African markets as part of a strategy to enhance delivery of support services to channel partners in the region.
To develop its new alliances with Canon partners from Ethiopia, Kenya, Tanzania, Uganda, Somalia, Eritrea, Rwanda and Burundi, a kick-off meeting was organised at The Palace hotel in Dubai. The company discussed its strategy and highlighted opportunities in markets across East Africa.
Canon pointed out transfer of operations is greatly beneficial to East African customers as it establishes tighter trade links to the African market by capitalising on the advantageous location of Dubai as a main gateway.
“The transfer of operations of the East African market is part of our continuing efforts to raise the level of support that strengthen our relations with partners. Moreover, it reaffirms Canon’s commitment to find new ways to deliver quality products and services to consumers in line with our closer to customer strategy,” said Anurag Agrawal, Managing Director, Canon Middle East.
Canon presented and discussed its strategies for the second half of 2011 during the meeting with the East African partners, underlining Canon’s goal of maintaining its leadership in all East African markets. Canon also presented the new team that will oversee operations in the East Africa territory. The channel partners were also invited to a tour of the Canon Middle East offices at Dubai Internet City.