The positive and enthusiastic response to the brands’ product lineups and targeted strategy confirms that Canyon and Prestigio are ready and well-equipped to make a successful strategic move into the Asian market.
Aoni and ASBIS Group, the mother company of Canyon and Prestigio, recently announced their partnership to develop the brands into the Asian market. The growth strategy, the product portfolio communications and branding were among the topics presented last week to the audience in China.
"All attendants were very positive about the brands. Orders were made that same day, proving the strong confidence in the success of Canyon and Prestigio in this market", said Jorn van Loon, Marketing Executive. "Currently, in China, most brands have a limited offering. Together with Aoni, we provide to the market more than five product lineups right from the start: webcams, speakers, headsets, computer mice, notebook bags, and keyboard with mouse sets. This gives us and most importantly to our partners, a definite competitive edge. "
Canyon and Prestigio products were displayed in impressive showrooms, as well as during a special catwalk show. The event also included truly entertaining drums demonstration complemented with spectacular light effects. The popular rock band Equator and the singer Star also made an appearance.
Ivo van Houten, Marketing Manager at Canyon and Prestigio Corporate, attended the event: "Overall the event was very interesting and successful. Customers got a good impression of our products and they showed faith in our brands. We have solid foundations and healthy relationships already established for a prosperous future. This event was definitely a good kick-off for Aosbis to start selling Canyon and Prestigio in China."
This move into the Asian market will allow Canyon & Prestigio to continue to provide well-designed and quality products to an increased number of people, as well as to enhance the capacity to deliver the brands’ promises in the countries where they are active.
"Being closer to our selected partners will not only facilitates communication and extends collaboration", explained Catherine Lazure-Guinard, Communications Manager at Canyon & Prestigio Corporate. "It will also contribute to a considerable costs reduction while optimising efficiency and resources. Earnings are expected to double in 2010, and we have the right resources in place to achieve this target."
Asbis and Aoni have kicked off 2010 with the introduction of Canyon and Prestigio to over 300 regional distributors in the Asian market.