Cisco and Etisalat, announced yesterday the signing of a memorandum of understanding (MoU) to map all strategic mutual objectives between Cisco and Etisalat and a Global Frame Agreement to cover all of Etisalat’s Affiliates for buying Cisco products and services across Etisalat’s 18 footprint countries.
The signing ceremony was held at Etisalat Headquarters in Abu Dhabi and was attended by H.E. Ahmad Abdul Karim Julfar, Etisalat Group CEO and Duncan Mitchell, senior VP, Cisco Emerging Markets.
The delegation also included Wayne Hull, director and GM, Cisco UAE and Mohammed Tantawi, regional manager, Cisco UAE.
As part of the agreement Etisalat and Cisco intend to work together towards a beneficial business relationship to successfully enhance and extend Etisalat business including wireline, mobile, managed services and data centre technology.
The agreement also aims to improve Etisalat’s customer experience and satisfaction by collaborating with Cisco to bring thought leadership from worldwide service providers, the companies said.
Cisco and Etisalat will explore opportunities to increase the level of managed services business by optimising the current process across all areas of the business solutions, reducing the time to market and aligning closer on key opportunities. This includes increasing Etisalat’s potential market opportunity in the small and medium enterprise (SME) segment, it was reported.
Through this agreement, Etisalat will explore utilising Cisco’s services to lower total cost of network ownership, increase network availability, improve business agility and facilitate faster time to market through the deployment and utilisation of Cisco’s Network Optimisation Services, Cisco said.