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Citrix appoints Logicom as Middle East VAD

Citrix_Logicom_2Citrix has announced the appointment of Logicom as its second value added distributor in the Middle East region.

Logicom will distribute all Citrix solutions, including network optimisation technologies, including Citrix XenDesktop, XenApp, XenMobile, NetScaler and CloudBridge, to GCC countries, KSA, Egypt and the Levant.

“We have experienced tremendous growth in the past twelve months, particularly in the areas of network optimisation, desktop virtualisation and enterprise mobility,” said Noman Qadir, Director, Channels, MEA, Citrix. “Logicom’s appointment as a second distributor is an important step to help resellers capitalise on this demand. Further, its expertise in network infrastructure and optimisation will prove to be of benefit to the reseller community across the Middle East.”

“We have been consistently focusing on creating programs and support mechanisms that accelerate the business of our partners, supporting the Middle East reseller base with senior level, experienced management teams located across region. Logicom is uniquely qualified to deliver and integrate complex technologies,” says Nicholas Argyrides, Director of Sales & Marketing, Distribution, Logicom. “This appointment is testament to Logicom’s solid skills and experience in the region and we welcome the addition of the Citrix solution-set to our brand portfolio.”

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