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Dell enables ‘future-ready’ customers

Driss ElougmaniDell has recently announced its continued commitment in providing UAE and EMEA customers with future-ready technology.

As technologies and IT are increasingly able to give businesses a competitive advantage, CEOs are turning more toward CIOs as the new business experts. Dell has worked closely with its customers across the UAE and the Middle East region to ensure that the right technology and expertise is provided to meet current and future needs.

As technologies and IT are increasingly able to give businesses a competitive advantage, CEOs are turning more toward CIOs as the new business experts. Dell has worked closely with its customers across the UAE and the Middle East region to ensure that the right technology and expertise is provided to meet current and future needs.

As businesses prepare for future demands, Dell’s goal is to avoid a split between new and traditional technologies by focusing on compute-centric and software driven models. By combining emerging software-defined data centre technologies and new infrastructure hardware designs, Dell aims to deliver a future-ready approach that will help its customers be workload-ready, virtual-ready, big data-ready and cloud-ready. This model is already proving successful in EMEA, with many customers taking advantage of Dell’s expertise and offerings to prepare for future demands now.

Driss el Ougmani, General Manager Middle East, Africa and Turkey, said, “We believe that one unified strategy for improving structure, workloads and experiences means better outcomes across the board. Our work with customers to date has demonstrated the strength of this strategy and we look forward to deploying it further across the region. Our approach to future-ready IT is evolutionary. You can begin optimising with Dell at any point in your journey, anywhere in your IT set-up.”

Tecom Group, a business park operator with a major role in developing Dubai’s economy, teamed up with Dell’s Customer Security team to build the region’s most advanced security infrastructure. The group comprises of a portfolio of 11 business communities and provide a home for over 5,100 businesses, ranging from major multinationals to local SMEs and start-ups, representing a total workforce of 76,000. Tecom was able to implement a holistic security solution and strategy that is embraced by its users, not just tolerated; it makes it easy for people to do the right thing when it comes to security; it stands in the way of threats, but stays out of the way of people and progress.

Mohammed Sabah Al Khalaf, Chief Information Officer at Dubai Holding and TECOM Group, said, “As part of our commitment to the government’s efforts to transform Dubai into a global business hub, and to become the smartest city in the world, we need a strategic long-term partner that aligned with our business needs. We found this partner in Dell. Due to the success of Dell’s solutions in securing our network, we look forward to working with them together with Dubai Holding to explore strategic transformative initiatives with Dell over the next five years.”

Indevco, a manufacturing company in the Middle East is driving expansion in its 25 factories with a new, agile converged infrastructure from Dell. The firm worked with Dell through Dell partner SETS to deploy converged infrastructures featuring Dell blade servers with Intel Xeon processors, Dell Networking and Dell Storage at the organization’s locations in Lebanon and Egypt. This has ensure increased data center effectiveness by 30 per cent while achieving up to seven times faster data access.

“Our IT is at least 30 per cent more effective, which is helping to drive growth. With higher performance applications running on our Dell converged solution, staff have the tools to make better business decisions,” said Pierre Doueihy, IT Systems Manager, INDEVCO, Lebanon.

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