EMT Distribution has announced the appointment of KSA-based IT distributor Sariya Company as the exclusive in-country distributor for the complete suite for Altaro backup products including Hyper-V Backup, File Server Backup and Home PC Backup.
Altaro Software is a fast growing developer of easy to use backup solutions targeted towards small- to medium-sized organisations worldwide. According to the company, within few years of its inception, it has managed to become a known name, in the backup space and serves over 10,000 customers globally, today. Altaro Hyper-V Backup is a class leading backup software for Microsoft Hyper-V with practical features such as offsite backup, remote management capabilities and Exchange item level restore.
Amjad Fathi Al-Omar, General Manager, Sariya IT said, “As part of the overall strategy, our main focus initially would be to enhance the Altaro’s presence in the KSA channel market, Sariya is in the process of appointing new reseller and channel partners in Dammam, Jeddah and Riyadh. The market for best of the breed backup solutions is gaining momentum in Saudi Arabia and we believe the timing for this unique tie-up will open new doors of opportunity.”
Sariya IT has a portfolio of security products, which it provides to its resellers for the last several years. Both, EMT and Altaro will work closely with Sariya IT to develop and market products in KSA. The partnership expects to increase the footprint of Altaro across the country and help support its partner base more effectively.
“Sariya has a countrywide presence with three main offices in Dammam, Jeddah and Riyadh, which will allow us to offer better support to our channel partners that will help them to serve their customers more efficiently, as well as allow us to reach the remote corners of the kingdom,” said Mohammad Mobasseri, CEO, EMT Distribution.
EMT Distribution is the authorised distributor for Altaro products in the MEA region including countries such as Afghanistan, Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestinian Territories, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates and Yemen.