In his new role, Qasem will lead Epson’s efforts in strengthening the Middle East team and forging stronger ties with the company’s channel partners and clients across the region. He will also be tasked with promoting greater brand awareness for Epson products and will focus on developing new channel partnerships by tapping into new markets.
Commenting on the appointment, Khalil El Dalu, GM, Epson Middle East, said, “Epson has long valued the important role played by our channel partners and distributors. Implementing a strategy that will allow us to closely work with our partners will not only lead to stronger ties but also help drive in more sales growth in the region.
Qasem brings with him 12 years of solid experience in tier I and II channels in the Middle East and will be a valuable addition to Epson Middle East as we look to consolidate our market leadership.”
Qasem added: “I am humbled by the confidence shown in me by Epson Middle East and I am eager to leverage my experience and in-depth local market knowledge to boost sales of Epson products and reinforce the company’s presence in the high potential regional market.”
Epson has appointed Ahmad Qasem as its new Channel Sales Manager for the Middle East region. Qasem had previously served as GM for Al Yousuf Digital, one of Epson?s local broad-line distributors.