Eros Group, a distributor of consumer electronics, telecom and allied multi-products in the Middle East has entered into an alliance with Sonos, a developer of wireless multi-room music systems for the home.
In terms of the deal, the Eros Group will distribute the Sonos wireless multi-room music systems through key retail channel partners in UAE and other Gulf countries.Utill now Sonos has been available to consumers in the region through distribution channel specialising in custom installations and system integrators.
Deepak Babani, CEO of Eros Group, says: “Partnering with Sonos reflects Eros’ commitment to constantly expand its product portfolio and give our customers the latest in consumer electronics. Sonos is a global provider of music systems and we are confident that this ingenious piece of technology will appeal to our wide customer base in the region.”
Frank Hakhoff, senior international distribution manager at Sonos, says that the company’s mission is to fill every home with music. “With their detailed knowledge of consumers, industry, unique range of products, and innovative service record, we are confident that our partnership with Eros will help establish Sonos in this dynamic market,” he says.
Niranjan Gidwani, deputy CEO of Eros Group adds that Sonos was among the first companies to understand future trends in streaming music and to introduce products, which change the way people listen to music.
Sonosmulti-room music system lets you play all the music you want, all over your home and controls it all from the palm of your hand. With wireless Zone players in the rooms of your choice and any Sonos Controller in hand, you can add music to every part of your life and every room in your home.