The move to expand its software portfolio comes as the company is planning to increase its reach in the consumer and retail channel.
Marissa Safe, COO and VP at FDC International, says software and the enterprise sector are the areas which the company will be looking to grow this year. Safe says retail software like Microsoft and Kaspersky product offerings and enterprise (software and hardware) solutions will be a huge focus for FDC in 2011.
Safe adds that the retail business represents an integral part of the company’s operation in the MENA region and it is a key avenue for servicing consumers and the retail channel. “Research indicates that in the Middle East healthy growth will be fuelled by increased consumer spending on IT and electronic goods, especially laptops,” she says. “FDC’s focus is on maximising our stakeholders’ ROI, market share, top and bottom lines.”
She maintains that the company’s priority remains focused on providing its loyal channel with profitable solutions, product availability, training and a new aggressive one stop shop approach.
Safe points out that in terms of country focus this year, Saudi Arabia, Egypt and the Levant region are high on the agenda. “Saudi Arabia is a key market in the region and FDC has laid all the ground work for a serious presence in the Kingdom from 2011 onwards,” she says. “We carry a full-fledged portfolio of exciting products to cater for the enterprise, SMB and consumer markets all offering great value and benefits.”
She explains that FDC has entrusted some of its most senior staff and business associates, highly experienced in the Saudi market, to design and shape up its Saudi operation in line with the overall company strategy.
Safe says FDC is also starting in 2011 an extensive channel training programme, both on the technical and sales side in cooperation with some of the vendors. In addition, she says the company will also launch a channel loyalty programme in Saudi Arabia to ensure a win-win scenario and enable FDC to capture a fair share of the market in the Kingdom.
Aside from the Saudi Arabia focus, Safe reiterates that Egypt has been a number one country of focus on many brands, mainly in the components space. “This year we are planning to use the existing foot print in Egypt to grow the notebook business there,” she concludes.
Regional IT distributor FDC International is readying itself to grow its software offerings to partners in the Middle East and North Africa (MENA) region.