Focus Softnet has unveiled its dynamic new corporate identity along with its latest brand logos for its products to be rolled out at GITEX.
The fresh brand identity represents the company’s image as a provider of state-of-the-art software solutions with consistently growing revenues and reach. The logos are sharp, professional and progressive and are designed to reflect the Company’s innovative products and services, the company said.
“Focus Softnet has grown tremendously in the last two decades. This year is a key turning point for our company as we expand into a new direction in business, which we will announce during GITEX. We have built Focus Softnet into a company that connects closely with our customers. Our new logo redefines our brand and reiterates our commitment towards our customers. It visually reflects our dynamic growth and matches our tag line ‘Solutions that move your businesses,” said Ali Hyder, CEO, Focus Softnet.
The new corporate identity was developed after consultation with the company’s stakeholders and staff. The fresh visual identity takes on a more modern look and appeal and represents the upward trend of growth and expansion that Focus Softnet intends to achieve and also the customers they serve.
“The new logo looks ahead and is in sync with our company’s philosophy of aggressive growth and forward movement. It reflects who we are, the markets we serve and our best-of-breeed products and excellent customer service that differentiates us from our competitors. We plan to offer our customers comprehensive solutions and services to ensure that we make it easier, faster and cost-effective for them,” Mr. Hyder added.
Over the last two decades, Focus Softnet has expanded to a network of 21 offices spread across 16 countries. Focus Softnet develops solutions that move businesses and helps them grow in a highly competitive environment. The software development vendor works with Business Associates globally to bring its state-of-the-art products to the marketplace, which are deemed as absolute value for money. The Focus Suite of advanced business applications has enhanced business efficiency at more than 30,000 corporations across the globe.
By unveiling its new corporate identity and product logos, Focus Softnet is hoping to strengthen its attributes of innovation, quality and customer focus.
“The fresh visual identity reflects the company’s motto of providing cost-effective, highly customisable solutions that move the customer’s business,” the company said.