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GBM appointed as first Apple authorised systems integrator

Philippe Jarre - GBM CEO
Philippe Jarre, GBM

Gulf Business Machines (GBM) has been appointed as the first Apple Authorised Systems Integrator (AASI) in the UAE.

GBM will now be able to incorporate Apple products to their existing information technology solution service offerings, with a view to providing large enterprises and corporate customers with integrated mobility solutions.

Philippe Jarre, Chief Executive Officer, GBM, said, “GBM has a 26-year heritage of partnering with leaders in the global IT industry. As we continue our transformation journey at GBM, our collaboration with Apple is a commitment to bringing further innovations to our customers, delivering more value to our stakeholders and enriching the market with a new set of solutions.”

GBM will offer Apple enterprise solutions in the region with a full suite of hardware, software, services and support that will bolster the mobility capabilities of organizations. Specifically, GBM will for the first time be able to provide corporate clients with a dedicated Apple business strategy, consultancy, as well as implementation services that will allow them to improve productivity, enhance efficiency and be more responsive to their customers’ interactions.

Hani Nofal, Vice President of Intelligent Network Solutions, Security and Mobility, GBM, said, “Adding Apple to our solutions portfolio strengthens our newly created mobility practice which is complemented by our strategic alliances with IBM and Cisco, who are both global technology partners of Apple too. We are excited about bringing joint mobility solutions from these global leaders to our region.”

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