Digital media storage firm THECUS Technology has confirmed that Genius Computer Technology (GCT), its distributor in the Middle East, Africa and CIS countries, will be its official regional branch office across the countries it represents.
This means that GCT will manage and develop all the distribution channels across the region as well as be the first point of contact for partners in the regions for technical support.
GCT will also be responsible for generating marketing opportunities for its authorised THECUS partners. This new partnership follows the signing of its distribution agreement in January this year.
THECUS, founded in 2004, focuses on hardware and software integration and development, and the core protocols of digital media storage.
In order to develop optimal storage solutions for such a range of users (from B2B to B2C), THECUS has assembled a development team with experience in storage hardware and software development.
GCT is an IT peripherals, networking, mobile and PC accessories distributor and solution providers.
Headquartered in Jebel Ali, UAE, with branches in KSA, Syria and Lebanon, the company represents accessories brands including include Genius, GX Gaming, Divoom, and Lafeada, networking brand Edimax and recently THECUS.
“We have a very strong working relationship with our vendors and this appointment is a reflection of the partnership we have with THECUS,” said Milad Jabbour, Chairman, GCT. “We are very pleased that they have entrusted us with looking after the best interests of the brands and its products in the region.”
GCT has already begun working with some partners across the MEA and CIS regions to ensure that THECUS products reach all segments of the market, from consumer to Enterprise and SMB level storage solutions.