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GITEX Shopper Spring 2015 launches Shopper Smart Living section

GITEX Shopper Spring 2015GITEX Shopper Spring 2015 is back this year with a new dimension to its offering with the launch of Shopper Smart Living – a dedicated section with the latest in home appliances, energy efficient white goods and smart home tech. According to organisers, Shopper Smart Living brings the latest in innovation and eco-friendly advances in everything from washing machines, refrigerators and dishwashers to air conditioning units, ionizers and lighting.

Taking place from 1 – 4 April 2015 at the Dubai World Trade Centre (DWTC), the third edition of GITEX Shopper Spring 2015 and the debut of Shopper Smart Living are expected to meet the increasing demand for home appliances and consumer tech products that is being driven by a fast growing local and regional population.

“Technology touches at least one point in almost every consumer’s life these days, and in most cases, many more.  GITEX Shopper Spring and Shopper Smart Living will offer consumers a wealth of choice for almost every corner of their homes, offices and everyday lifestyles, so this is really about smart shopping,” said Trixie LohMirmand, Senior Vice President, Dubai World Trade Centre (DWTC).  “Last year’s GITEX Shopper Spring generated over AED 101 million in sales, and welcomed more than 125,000 visitors. We expect this year to be even bigger, offering consumers the perfect one-stop-shop destination to discover the latest products to improve their home, work, school and personal leisure time.”

Mohammed Gharaibeh, General Manager, Home Appliance division, Samsung Gulf Electronics, said, “Samsung is changing the way people interact with their technology, and our home appliances are setting the pace for a new age of innovation. Products such as our WW9000 Crystal Blue Washing Machine merge state-of-the-art design, performance, and energy efficiency with wireless capabilities for an easier, and more reliable cleaning experience. Likewise our premium Chef Collection line uses sensor systems and LCD screens to make culinary excellence the standard in your home. This is the future of home appliances, and customers can observe and even experience everything that stands just beyond the horizon at our stand.”





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