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Google Q4 sales fall short

Google Co-Founder Larry Page
Google Co-Founder Larry Page

Google disappointed Wall Street with its fourth quarter results, missing expectations for both sales and earnings, and growing its advertising business more slowly. 

Total revenue for the period ended 31st December was $18.1 billion, up 15 percent from the same period in 2013, Google reported Thursday.

But after subtracting traffic acquisition costs, which is the portion of revenue shared with Google’s partners, the company reported sales of $14.48 billion, below analysts’ consensus expectation of $14.61 billion, as polled by the Thomson Financial Network.

Google’s net income for the quarter was $4.76 billion, a jump of more than 40 percent.

But the company’s adjusted earnings per share, which excludes certain expenses and expenditures, was $6.88, up from $6.70 in the same period 12 months before, but significantly short of the $7.08 projected by analysts.

Google’s stock was trading at around $500.79 in the after-market hours after the release of the results, down 1.93 percent.

Paid clicks on ads on Google and partner sites rose by 14 percent. Growth in Google’s paid clicks, however, has shrunk over the past several quarters.

The cost per click dropped by about 3 percent.

Google’s total revenue for 2014 was $66 billion, up 19 percent.

 

 

Originally published on IDG News Service (San Francisco Bureau). Click here to read the original story. Reprinted with permission from IDG.net. Story copyright 2017 International Data Group. All rights reserved.
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