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Google surges; Bing, Yahoo slip in search market

Google Inc. continues to hold its own atop the search market despite being targeted by Microsoft Corp. and its well-received Bing search engine in recent months.

The Nielsen Co. reported yesterday that Google's engine answered some 6.7 billion search queries in the U.S. last month, accounting for 67.3% of all online searches. The company's share in November was 65.4%.

Google's share has increased by more than 6% since July, when held 61% of the market in July, according to Nielsen.

Nielsen said that Yahoo Inc. had the second highest market share in December — 14.4%. The Yahoo share is down by just under 1% from November, Nielsen said.

Microsoft's Bing also showed a slight slip in December. Neilsen listed Bing's November share at 10.7% compared to December's 9.9%.

Bing, unveiled last June, made strong gains in the search market – in the U.S. and globally — early on. But Bing's momentum started to stumble a bit in September when it saw its first slip in market share.

Microsoft and Yahoo in July announced plans to join forces in a search and online advertising deal to better take on Google.

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