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Huawei, Zain, highlight customer experience as 2014 focus

PhotoHuawei has teamed up with MENA mobile telecoms provider Zain Group to identify customer experience as crucial for the coming year.

At the Zain Technology Conference 2013 Huawei put forward an expanded agenda  focusing on the importance of high-quality mobile broadband infrastructure, modern business-enabling IT systems and the monetising of customer experience as the way forward for telecom operators.

Investigating recent advancements within the areas of 4G mobile broadband, telecom Business Support Systems and Smart City solutions, the conference also highlighted several new convergence strategies for aligning voice, video & data services for subscribers.

“The world of telecommunications and network technologies is a constantly evolving one and at the heart of this evolution today is the customer experience, with new innovations being geared dramatically towards adding value to the user experience—whether individuals or businesses,” said Shi Yaohong, President, Huawei Middle East. “As we transition into the Internet of Things, it is the networked readiness of telecom operators that will serve as a core differentiator moving forward. Along with continued investment on broadband network technologies and IT infrastructure, emphasis also needs to be laid on customer experience research and solution development to make future IT systems truly ‘customer experience centric’.”

The Middle East is one of the fastest growing regions for the global telecommunications sector with spending on IT infrastructure in the Middle East is predicted to jump to over $192 billion in 2013, with Saudi Arabia being seen as one of the dominant players.

Huawei and Zain have a history of collaboration in the Middle East across a range of telecommunication services. Since 2010 Huawei has been a steadfast partner in the rollout of mobile broadband for Zain including recent plans to launch a commercial LTE-Advanced network in Kuwait. Earlier this year the two ICT leaders also announced plans to launch a first of its kind Joint Innovation Centre.

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