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IBM launches Smarter Commerce

IBM has announced new software and the creation a new consulting practice dedicated to the emerging category of “Smarter Commerce,” which is focused on helping companies swiftly adapt to rising customer demands in today’s digitally transformed marketplace.

The Smarter Commerce consulting practice extends IBM’s leadership and investments in business analytics and optimization. The new software and services offerings, supported by global sales and marketing resources, will address the spectrum of enterprise commerce activities — new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks.

IBM estimates the Smarter Commerce market opportunity at $70 billion, driven by demand from clients that must bring new levels of automation to marketing, customer engagement and sales, as well as core processes for production, fulfillment and service for much more immediate responses to changes in markets and buying trends.

IBM’s Smarter Commerce initiatives draw on its market-leading WebSphere Commerce platform and a $2.5 billion investment in on-premise and cloud-based software from IBM’s acquisitions of Sterling Commerce, Unica and Coremetrics.

IBM will deliver new integrated software building on these extensive capabilities, new services, and an education initiative to arm an extensive ecosystem of partners, suppliers and customers with new skills to connect the entire Smarter Commerce ecosystem.

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