Announced at Mobile World Congress in Barcelona, the three new mobile apps for iOS target the banking, retail and airline industries and join the 10 industry-specific IBM MobileFirst apps that arrived in December.
Advisor Alerts, for example, is designed for enterprises in banking and financial services and aims to help financial professionals prioritise client-related tasks while away from the office. Powered by customised analytics, the app includes a personalised dashboard that displays recommended next steps and alerts about portfolio-affecting events; it also provides a platform for communication with colleagues back at the office.
Dynamic Buy, meanwhile, seeks to help retail buyers make better buying decisions by offering seasonal recommendations and real-time product-performance information.
Finally, Passenger Care targets the airline industry with an app that empowers customer service agents to address traveler needs from anywhere, leading to a smoother, more personalised experience for passengers while speeding up check-in and easing airport congestion, IBM said.
All three apps are tailored for iPhone and iPad and are delivered in a secure environment. Incorporating analytics and linked to core enterprise processes, they can be customised and managed via IBM’s cloud services for iOS devices.
IBM MobileFirst for iOS apps are now available for companies in banking, retail, insurance, financial services, telecommunications, energy and utilities and for governments and airlines.
Though the partnership between Apple and IBM was widely viewed with surprise when first announced, both companies stand to gain considerably from it. Most notably, Apple gains easier access to enterprises than it has had in the past, and IBM can tap Apple’s expertise to expand its mobile footprint.