Brian Krzanich was given the chief operating officer post, which will involve him continuing to run manufacturing but also taking on internal IT and human resources operations.
Intel promoted Dadi Perlmutter, who was responsible for Intel’s chip design and development, to chief product officer. He is viewed as Intel’s second-in-command alongside Sean Maloney, who is now heading Intel’s China operations.
It also promoted Kirk Skaugen, who was responsible for Intel’s Data Centre Group, to run Intel’s PC Client Group, which was previously run by Mooly Eden.
“Kirk is a very capable executive with a track record running a large, complex and growing business, Intel’s data center business, which made him the ideal person to take on management for Intel’s largest product group by revenue,” said Intel spokeswoman Laura Anderson.
Eden, known as the public face for Intel with his colourful presentations at press conferences, is moving to Israel to work there. Intel has a manufacturing plant in Israel and faces a competitive threat from Globalfoundries, a manufacturing company that is building a plant in Abu Dhabi.
The Data Centre Group will now be run by Diane Bryant, previously Intel’s CIO. Replacing Bryant as CIO will be Kim Stevenson, formerly the vice president of IT Global Operations and Services.
The management changes will be in effect in 30 days, and comes as Intel tries to diversify its PC and data centre operations to keep up with the competitive landscape.
The company is backing ultrabooks and the chip maker is also expanding its data centre portfolio with new supercomputing chips and software products.