The Marina Mall store opening is in line with Jumbo Electronics’ broader expansion strategy for Abu Dhabi with further plans to open another store in the UAE capital expected later this year.
Jumbo Electronics, the exclusive dealer for Sony in the GCC, is expecting its CEO Deepak Khetrapal to grace the official opening of the Marina Mall store.
Other guests expected at the event include Kiyoshi Shikano, senior VP, Global Sales and Marketing head of Sony Corporation and Osamu Miura, MD of Sony Middle East.
In November last year, Jumbo Electronics revealed that its plans to tweak its retail strategy were almost complete. Jumbo operates 30 stores in the local market at in-mall and street-side locations. While new locations are planned for this year, most of them in Abu Dhabi, the retail giant states that it is now working out a new look and feel for its stores.
Currently, retail brings in 40% of the company’s business, IT distribution takes up another 40%, with systems integration projects for enterprise customers making up for the rest.
Jumbo Electronics, the UAE-based consumer electronics giant, is expected to open a brand new store at the Marina Mall store in Abu Dhabi on 3rd March 2011.