As Lenovo’s new partner, Metra will take on the distribution of Lenovo range of products in the UAE and Qatar.
“Recently, we have been focusing more on our regional expansion and strengthening our distribution network to ensure that we are better enabled to reach the market and meet our customers’ needs. We are now working on further strengthening our brand and product positioning and we believe our partnership with Metra will reflect our focus on emerging markets and reinforce our position,” said Ali Al-Amine, Regional Transactional Business Director Lenovo Middle East.
Al-Amine adds that Metra Computer Group is a well known and trusted name in the technology distribution market. “We believe that it’s the ideal partner for Lenovo thanks to its extensive experience in the region and its impressive track record of business growth. With their established reputation, market reach and team of experts we believe Metra will enable us to increase our market shares and answer the needs of more clientele in a faster and more efficient manner.”
With more than 800 associates and 2500 customers Metra is one of the fastest growing technology companies in the region partnering a broad portfolio of technology vendors including some of the world’s leading brands in ICT industry. Serving a wide range of customers in retail ,channel , corporate , ISV , system integration and networking , Metra offers Best in Class services in distribution , supply chain management , manufacturing , financial , IT and value added services.
Commenting on this tie up N.Y. Prasad, MD for Metra said: “As we are committed to provide our customers with the best technologies that meet their constantly growing needs for more efficient and flexible business solutions, we are excited to add Lenovo to our portfolio of products. Lenovo is a strong brand in the PC market and is an added value to our company. Lenovo’s products complement our service offerings and we foresee good demands for their products ranges in the market.”
Lenovo Middle East, Egypt, & Pakistan (MEEP) has appointed Metra Computer Group as its distributor in both the UAE and Qatar.