The theme of the event was ‘Partnering for Growth’ and was held to recognise the commitment and success of Cisco partners in the UAE. At the event, Cisco shared its country plans and strategy to address the new market trends and urged partners to capitalise on these opportunities.
Demetris Demetriou, GM, Logicom Dubai said, “We are delighted to win this important award and we would like to thank Cisco and our loyal partners for their continued support. Cisco is one of our top vendors and an exciting company to work with, consistently delivering growth opportunities for us and our channel network. Our success would not have been possible without the support of our highly committed team and the constant guidance and strategic input of our associates at Cisco whom I would like to thank.”
Reeman Ansari, Cisco distribution manager said, “Logicom through significant investments, dedicated resources and flawless execution has become indispensable to the partners focusing on the Small and Medium enterprises in the UAE. Through their country-wide coverage, tailored events and focused marketing campaigns they were able to accelerate the recruitment, enablement and growth of the reseller base, and showcase the success of the distribution led model focused on the commercial business.”