Logicom has announced that it will add HP Supplies to its portfolio of products. Through this partnership, which is effective immediately, the distributor will complement its HP Printing Portfolio with the addition of inks and toners, thus strengthening its partner offering and value added proposition.
Logicom currently offers HP inks and toners in Jordan and Lebanon. With this new partnership, the exhibit now covers the regions of UAE, Iraq, Oman, Bahrain and Yemen. Initially set to focus on the recruitment and enablement of the reseller channel, the company also has future plans to broaden the market reach of HP Supplies to include the retail channel.
“With the addition of HP Supplies; we will now be able to offer all the HP PPS product categories. This will add value to our customer proposition as a one stop shop for HP computing and printing technology. With Logicom’s reach and market leadership in HP distribution we are confident to make HP Supplies a successful addition for our valuable partners. This will also provide us with the opportunity to re-establish our retail distribution in the Gulf,” said Sajith Raj, General Manager, Logicom Dubai.
“Logicom is one of the fastest growing and most qualified supplies distributors that HP has the privilege to have a partnership with in the region. Their demonstrated success in addressing the market is a guarantee to our customers that they will always have the products they require when they require them,” said Mathew Thomas, General Manager, HP Printing and Personal Systems Middle East.