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Logicom launches HP PSG Value Lab for channel partners in UAE

Logicom recently launched the first HP PSG Value Lab for channel partners in UAE.

The lab, which is located at Logicom’s Dubai office, is part of the Logicom’s value-add offering to the channel partners which justifies Logicom’s recent “HP Workstation Value added Distributor of the year 2011” award. According to the company, resellers and their end users can leverage a first hand experience of HP’s latest workstations at the HP PSG Value Lab.

The lab also boasts the latest HP workstation Z1 and multiple design software including AutoCAD and Adobe.

Sajith Raj, regional distribution manager, Logicom Dubai said, “The lab allows partners to experience the simplicity of all-in-one design with the HP Z1 Workstation. This is another step towards Logicom’s value add offerings to channel partners and shall continue to enable them. We also encourage our partners to take advantage of the lab built for their end customers.”

“HP selected its value added distributor Logicom to host its latest HP Workstations Performance Centre. Equipped with the latest Z series Workstations and professional line of displays, resellers can now experience and benchmark the performance and stability of the bestselling workstations in the market. With more than 60% market share in the Middle East and a dedicated pre-sales and sales team, HP and Logicom aim to grow its workstation channel business by offering product demos, customisation services and value added sales support to its customers,” said Yan Bergeron, commercial solutions business manager, HP.

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