Mindware, a regional distributor of IT products in the MENA region, has signed a distribution agreement with HIS, to distribute AMD Radeon products in the region.
The deal which is effect immediately will see to enhance the distribution network of all AMD Radeon products in the region, making use of Mindware’s extensive portfolio of over 2,500 resellers throughout the MEA region.
Peter Yeung, Global Director of Marketing at HIS, says: “HIS is delighted to collaborated with Mindware. We believe that this is great news for the long waiting Gamers and HTPC users in Middle East. We believe our close partnership with Mindware will offer the best opportunity to deliver HIS premium graphic cards in the entire MENASA.”
Mario Gay, GM of Mindware remarks that this is an important partnership for the company. “The AMD Radeon portfolio of products is top of the line and we are excited to bring these products to all our customers in the Middle East and Africa,” he says.
“Our AMD Radeon HD product offerings are designed to have broad appeal,” adds Bernard Biolchini, VP of Sales and GM of AMD Middle East Turkey and Africa (META). “This collaboration is a milestone for AMD and we’re looking forward to working with Mindware.”