Leviton Middle East, a subsidiary of Leviton, North America’s leading manufacturer of electrical and electronic products, has signed PCDealNet as its channel partner in Lebanon.
A launch event was held at the Metropolitan Palace Hotel, Lebanon to commemorate the event that was attended by a host of prestigious companies, major system integrators, governmental organisations and universities, value added resellers, retailers and dealers.
PCDealNet will promote Leviton’s structured cabling products and complete end-to-end system solutions for network infrastructure – from the backbone to the workstation for the enterprise, data center, service provider, as well as for the residential construction market. Through this partnership, Leviton will extend its footprint into Lebanon’s fast growing ICT market. The company has also appointed Shady Youssef as Sales Manager for Lebanon and other Gulf countries. Youssef will oversee the expansion and day to day operations of the business.
According to Mr. Ramzi Nassif, Managing Director, Leviton Middle East, “In order to be as dominant in the Middle East market as we are in the United States, Leviton must forge strong partnerships with leading distributors and system integrators in the region. PCDealNet has an established network of value added resellers, dealers and retailers and a strong team of experts with local experience. We believe that PCDealNet is the ideal partner for Leviton and intend to leverage its expertise and extensive channel network to increase market awareness of our networking solutions in the Lebanon market.”
Leviton has strategically invested in key international markets by appointing channel partners and country managers in several GCC countries, including the highly lucrative Saudi Arabia market. “The allocation of resources to these countries is indicative of Leviton’s commitment to the Middle East, a market that has demonstrated significant demand for our Network Solutions,” Nassif added.
Leviton has already invested upwards of Dhs 7.5 million in ramping up its business in the Middle East and anticipates doubling this investment every year. “We seek growth and leadership position here through our excellent mix of technology, knowledge, human capital and quality partnerships, and are considering manufacturing in the region in the next four or five years,” Nassif added.
'We believe in establishing partnerships with industry leading vendors and our partnership with Leviton will greatly enhance our product portfolio and offerings to our partners and customers. Leviton has been at the forefront of technological innovation and PCDealNet is pleased to offer Leviton’s innovative products to enterprises in Lebanon. Our market leading distribution position combined with Leviton’s world class products and solutions makes for a very successful partnership,” said Ayona Amhaz, General Manager, PCDealNet.