Norton has initiated ‘The Mini Campaign’ which encourages channel partners and resellers in the Middle East and Africa to join the fight against cybercrime and arm their customers with Norton protection, through the grand prize of a customised Symantec yellow Mini Cooper S.
The Mini Campaign is set to last until June 2012 and intends to boost loyalty, boost sales and increase revenue, the company said.
“We want to reward our channel partners and resellers for their fantastic performance in our fight against cybercrime,” said Tamim Taufiq, head of consumer sales MENA. “Not only will ‘The Mini Campaign’ drive sales for our partner, we are looking for the initiative to widen the channel base and establish a platform for future channel communication programs. The Middle East and Africa region is heavily car-reliant so we believe it to be a perfect fit for this market.”
According to Norton representatives, a minimum purchase of $1,500 worth of Norton products will gain entrance in the Grand Draw to win the Mini Cooper S, with other top prizes including a Samsung LED TV where require a monthly purchase of $500 to qualify for the draw. The top performer for each month between March and June in the Middle East and in Africa will win a holiday trip for two people, the company added.
This announcement comes in the wave of a number of increasing attacks in the region, according to the 2011 Norton Cybercrime Report, 76% of UAE residents have fallen victim to cybercrime in the last year. At least two UAE residents are victims of cybercrime every minute as a result of viruses, online scams and phishing attacks being used by cybercriminals.
The company said that with this is mind online users from the Middle East and worldwide can access ‘The Norton Cybercrime Index’, a free tool available to everyone, which measures and warns people about cybercrime risks around the world, and how it can affect them. The Norton Cybercrime Index’s number changes daily to reflect real cybercrime risk and the relative threat that this poses to people. It also contains a daily news alert to indicate the day’s top cybercrime threat, and tells people what they can do to avoid it. The Index is particularly valuable as a sales tool, aiding partners to explain to customers the risks they face, and how Norton can help to protect them.
The Mini Campaign will take place in 10 countries including the United Arab Emirates, Saudi Arabia, Qatar, Bahrain and Egypt.