The company’s Mobile Roaming Forecasts Report looks at roaming trips, traffic and revenue forecasts. It found Europe remains the largest contributor to global roaming revenues, accounting for 46 per cent.
The report states that mobile data will experience the fastest revenue growth over the forecast period. Ovum expects this will drive growth of roaming revenues as voice revenues begin to deteriorate.
Increasing uptake of smartphones and SIM-enabled tablets and deployment of LTE networks is driving the growth of mobile data usage. Ovum said mobile users increasingly want to use the same services everywhere, whether they are at home or travelling overseas.
“To meet these expectations, operators are extending the reach of their LTE networks through agreements with operators in other markets, and in doing so are laying a solid foundation to allow travelers to maintain the same high-speed access to the Internet they have while in their home markets,” Nishi Verma Nangia, Senior Analyst, Ovum, said.
The report also states that roaming growth remains hindered by the cost of roaming and what Ovum describes as “the legacy of bill shock.” Nangia concluded by saying “But it’s not pricing alone; operators need to demonstrate the relevance of roaming service to travelers, particularly in emerging markets, to encourage roaming adoption.”