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Redington to push Seagate’s retail products

Seagate Technology, a vendor producing hard drives and storage solutions, has partnered with Redington Gulf, a Middle East supply chain solution and service provider, to distribute its portfolio of retail products in the region.

Redington Gulf will distribute Seagate’s GoFlex and Expansion ranges of external hard drives and the company’s BlackArmor network attached storage solutions for small and medium enterprises across the region.

“The continued growth in demand for digital storage by consumers and businesses, presents a significant window of opportunity for us,” said Sofocles Socratous, Seagate, Sales Director, Middle East.

Ashish Bharti, Senior Vice President, IT Volume ME Business, Redington Gulf, said, “Seagate has a strong local sales and marketing team on the ground in the Middle East, and we look forward to working with them. Seagate’s range of retail products covers the spectrum of users’ needs whether they are in the home, on the move or at work.”

The Middle East market for hard drives is estimated to be worth around US$380 million a year with retail products accounting for a quarter of total sales.

Redington Gulf, a part of Redington India, operates across Middle East, Turkey and Africa region with a turnover of US$1.6 billion for the year 2010-11. Redington Gulf works with over 5,700 channel partners in 19 markets to distribute close to 30 global IT and telecom brands.

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