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RIM to make up for service interruptions with free premium apps

Research In Motion (RIM) announced today that a selection of premium apps worth a total value of more than US $100 will be offered free of charge to subscribers as an expression of appreciation for their patience during the recent service disruptions.

The apps will be made available to customers over the coming weeks on BlackBerry App World and will continue to be available until December 31, 2011, the company said.

“Our global network supports the communications needs of more than 70 million customers,” said RIM Co-CEO Mike Lazaridis. “We truly appreciate and value our relationship with our customers.  We’ve worked hard to earn their trust over the past 12 years, and we’re committed to providing the high standard of reliability they expect, today and in the future.”

The complete selection of premium apps will become available to download at BlackBerry App World over a period of four weeks beginning Wednesday, October 19th.

According to RIM, the selections over this period will include SIMS 3, Bejeweled, N.O.V.A, Bubble Bash 2,  Photo Editor Ultimate, DriveSafe.ly Pro, iSpeech Translator Pro, Drive Safe.ly Enterprise,  Nobex Radio Premium, Shazam Encore and Vlingo Plus: Virtual Assistant. The company also said that three more apps will be added to this extensive list of apps soon.

RIM’s enterprise customers will also be offered one month of free Technical Support.  Current customers will be offered a complimentary one month extension of their existing Technical Support contract and customers who do not currently have a Technical Support contract will be offered a one month trial of RIM’s BlackBerry Technical Support Services – Enhanced Support, free of charge, RIM said.

We are grateful to our loyal BlackBerry customers for their patience,” added Lazaridis. “We have apologised to our customers and we will work tirelessly to restore their confidence.  We are taking immediate and aggressive steps to help prevent something like this from happening again.”

Last week, many customers experienced service interruptions and delays over a period of approximately three days in Europe, the Middle East, India and Africa, 1.5 days in Latin America and Canada, and one day in the United States. Global teams worked around the clock to contain the issue and minimise the impact to customers as much as possible, RIM said and as of Thursday, October 13, RIM reported that service levels returned to normal.

 

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