Riverbed Technology, the application performance company, recently announced Taj Elkhayat as the new general manager for the Middle East and North Africa region.
Elkhayat brings a wealth of IT and channel experience, growing and scaling both emerging and Fortune 500 technology companies in the region. In his new role, Elkhayat will be responsible for expanding the Riverbed presence and business as well as executing the regional growth strategy throughout the Middle East and North Africa.
“I’m pleased to be joining a growing company such as Riverbed with such innovative products. Riverbed is a known technology leader in the region that continues to define the market with a broad set of application performance solutions,” said Elkhayat. “I am excited for the opportunity to increase awareness and drive adoption of our solutions in the Middle East and North Africa through the development and execution of a segmented go-to-market strategy.”
Elkhayat brings more than 12 years of regional sales, channel and executive management experience to Riverbed, including Juniper Networks where he held the position of regional director, partner, alliances and commercial sales for Middle East and Africa, responsible for driving the partner strategy for the company. He has also won various awards including IT Executive of the Year in 2009 by Channel ME magazine and Channel IT Achievement Award in 2010 by Reseller ME magazine.
“As we work to further extend our position as the leading provider of performance solutions, Elkhayat’s leadership and extensive experience in IT and the channel will play a key role in guiding our growth in the Middle East and North Africa market,” said Willem Hendrickx, Senior Vice President of EMEA sales, at Riverbed.